6, when it aired 19 hours of prime-time programming, including four World Series games. Two prime-time NFL playoff games gave NBC the largest weekly viewership of any network during the 17-week-old 2022-23 television season, averaging 9.57 million viewers for 22 hours of prime-time programming, topping the previous high of 8.31 million by Fox the week of Oct. “NCIS: Los Angeles” averaged 6.804 million viewers, sixth among non-sports programs, 12th overall and first among programs beginning at 10 p.m., when broadcast television viewing is customarily lower. “NCIS: Hawai’i” which followed, was third among non-sports programs, averaging 7.357 million viewers, ninth overall. The episode began a crossover with the two other elements of the CBS franchise, which accounted for three of the week’s six most-watched non-sports programs. 9 and Sunday, averaging 7.927 million viewers, seventh behind two NFL games, two NFL pregame shows, ESPN’s coverage of the College Football Playoff title game and Fox’s 11-minute NFL postgame show. “NCIS” was the most-watched non-sports prime-time program between Jan. The simulcast of the Dallas Cowboys’ 31-14 victory over the Tampa Bay Buccaneers on Monday averaged a total of 31.2 million viewers on ABC, ESPN and ESPN2 - Disney and ABC’s largest audience for a NFL playoff game outside of Super Bowls. That game was also the most-watched prime-time program since the preceding Super Bowl Sunday. Sunday’s broadcast viewership was down 7.1% from the 28.935 million- average for last season’s Sunday prime-time wild-card game, the Kansas City Chiefs’ 42-21 victory over the Pittsburgh Steelers, in the final game of quarterback Ben Roethlisberger’s 18-season career, spent entirely with the Steelers, one of the NFL’s most popular teams. The previous high was 24.776 million viewers for NBC’s coverage for the Minnesota Vikings-New England Patriots Thanksgiving night game. Viewership on Peacock and NFL digital properties boosted the audience to 28.6 million. The Bengals’ 24-17 victory averaged 26.87 million viewers, the most for a prime-time program since NBC’s 15-minute Super Bowl LVI postgame show averaged 54.065 million viewers Feb. Some of the functions that users will be able to carry out include analysing newspaper audiences, conducting trade area analysis by zip codes, ranking media outlets by market coverage and comparing local markets with each other, and with national averages.NBC’s coverage of Sunday’s Cincinnati Bengals- Baltimore Ravens NFL wild-card playoff game drew the largest prime-time audience since Super Bowl Sunday - customary for a Sunday night wild-card game - but was surpassed a day later, according to live-plus-same-day figures released by Nielsen Wednesday. We recognise the industry needs software that makes Scarborough data more accessible to all types and levels of professionals – not just the researchers.” “We developed Prime Lingo to be an intuitive, easy-to-use, web-based software platform with analytic functions for both novice and experienced users. “But now it is increasingly permeating the daily work lives of all types of people in the media, marketing and advertising industries. “The task of ‘research’ was once reserved for statisticians, media modellers and market planners,” he said. The firm’s EVP of sales, Steve Seraita ( pictured), said the tool was aimed at media and marketing professionals who might not be familiar with working with research data. The new Prime Lingo tool provides users with Scarborough’s data on cross-media consumption, local shopping patterns, sports interests and demographics. US- Scarborough Research, the joint venture between Arbitron and Nielsen, has launched a new web-based software platform that gives users access to its range of consumer data.
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